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Web based applications have evolved significantly over recent years and with improvements in security and technology there are plenty of scenarios where traditional software based applications and systems could be improved by migrating them to a web based application. Below are some of th
Importance of Online Reputation Management When it comes to building positive awareness about a brand, it takes a lot of time and effort to build and maintain a company’s online reputation. Just like in the physical world, a reputation is all a business really has.
Ideas For Website Content Writing 1.            Business Lessons. Talk about lessons that you have learned in your industry. 2.            Useful Tools. R
Getting a conversion in the first go can be a dream for most of the businesses but, it is usually fulfilled only partially and in varied quantities. In reality most of the clients just visit and then bounce to other websites for better price check, or haven’t even fully made up their mind.
Social Media Roles & Responsibilities Social media changes the responsibilities of traditional corporate roles and requires the creation of entirely new jobs. Below are the most obvious changes to traditional jobs and some of the key new positions created. An infograp
What Is Content Marketing? Content marketing is all about the creation and distribution of high-quality content that attracts and engages audiences online. Like other traditional forms of marketing, content marketing is typically used to drive customer acquisition, deeper
How to Track Google Algorithm Updates Google changes its search algorithm about 500 to 600 times a year with about nine major updates in the past two years. Those in the SEO world are probably familiar with two of the most recent algorithm updates: Possum and Penguin 4.0,
Online brand reputation matters a lot to the business companies as it can make or break the image of the company online. Just like positivity even the negativity about a company can also spread like wild fire online. As the customers search for a relevant keyword related to your business the last
We think this is something that must be talked about. This will help clear our path, make it easier to understand for others. The following are some of the basic responsibilities, starting from a strategic standpoint towards one that is more actionable: - Social Media Marketing: optimise,
Roles & Responsibilities The roles and responsibilities of an in-house social media manager are incredibly important, it is clear that social media is here to stay and that it plays a vital role in any digital marketing team. Your Social Media Manager will be the face
SEO blogs and articles are a really, really important part of our online PR services and social media management. Regularly posting fresh content on your site is one of the easiest ways to introduce potential customers or clients to your brand. 1.       
7. Databases Databases are where all your data is stored. It’s like a bunch of filing cabinets with folders filled with files. Databases come mainly in two flavors: SQL and NoSQL. SQL provides more structure which helps with making sure all the data is correct and
Browsers Browsers are the interpreters of the web. They request information and then when they receive it, they show us on the page in a format we can see and understand. •             Google Chrome
Digital marketing is a subcategory of marketing that uses digital technology to place and sell products. Product promotion is done, not only on the internet, but also via Short Message Service (SMS), Simple Notification Service, search engine optimization (SEO), electronic or interactive billboar
Custom web design – pros: •             Unique design. Don’t you think it’s better to have a professional-looking website designed according to your business needs? But of course! W
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